About Us
A RESPECTFUL BRAND

Welcome to the Amy Lashes Family!

Based in India, Amy Lashes is a premium beauty brand dedicated to empowering women with confidence and elegance through our luxurious range of eyelashes. Our mission is simple — to make every woman feel beautiful, confident, and complete.

We proudly offer 100% cruelty-free lashes, lovingly handcrafted to meet international quality standards. Each pair is lightweight, comfortable, and designed to blend seamlessly with your natural lashes. Whether you’re heading to a special event or embracing your everyday glam, our lashes promise long-lasting wear and a flawless finish every time.

At Amy Lashes, quality is everlasting. We believe that true beauty comes from care — for yourself, for animals, and for the environment. That’s why our products are made with ethically sourced materials and are completely animal cruelty-free. We pour our hearts into every design, ensuring our lashes bring out the best in your eyes, naturally and effortlessly.

We know that makeup is never complete without the perfect lashes. From a subtle natural style to bold, dramatic glam — Amy Lashes has something for every mood and moment. Because we believe every woman deserves to feel confident and look stunning every single day.

Our dedicated team works tirelessly to maintain the highest standards in quality, packaging, and customer service. Your satisfaction is our priority, and we are here to ensure you receive only the best.

We’re not just a brand — we’re a family. Welcome to Amy Lashes.

OUR STORY

It All Started With a Dream…


Amy Lashes was born from the vision and passion of our founder, Poonam Wadhwa — a woman with a dream to redefine beauty and create something meaningful for women across the world. As a beauty enthusiast herself, Poonam realized that there was a gap in the market for high-quality, ethical, and stylish eyelashes that catered to Indian and global tastes.


She began her journey from humble beginnings, driven by her love for makeup, design, and a desire to help women feel empowered. What started as a personal passion soon evolved into a brand built on trust, innovation, and love. With endless dedication, research, and experimentation, Amy Lashes came to life — a brand made by women, for women.


From sourcing the finest materials to perfecting each lash style, every step of the Amy Lashes journey has been focused on excellence. Today, our products are loved by makeup artists, influencers, and everyday beauty lovers who trust Amy Lashes for quality, comfort, and elegance.

Poonam's commitment to cruelty-free beauty and customer satisfaction continues to shape our brand values today. She believes that every woman deserves to feel beautiful — not just on the outside, but from within.

Amy Lashes is more than just lashes. It’s a celebration of confidence, individuality, and femininity. Our story is one of passion, hard work, and an unshakable belief in the power of dreams.

From one dream to thousands of eyes — thank you for being part of our story.

Team Amy Lashes

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Poonam wadhwa
My name is Poonam Wadhwa, and I started Amy Lashes with a simple dream—to make every woman feel confident and beautiful through premium-quality lashes. What started as a small step soon turned into a full-fledged brand built with love, dedication, and belief.

In the early days, I focused on building trust and quality one lash at a time. Each product was handpicked with care, ensuring it was 100% cruelty-free, safe, and long-lasting.
Jatin wadhwa
In 2023, a turning point came when my husband joined me in this journey. With his support and shared vision, our work expanded significantly. Not only did 
Amy Lashes grow as a brand, but we also took a bold step into wholesale.

This phase marked a new chapter of growth and partnership — transforming Amy Lashes from a dream into a thriving business family.

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